GVI Flow (Global Vision Inc.)
FM-Approved Fire Pump Test Meters
Core Objective
High-Intent Lead Acquisition
The Challenge
Despite heavy investment in Google & LinkedIn, **ROI remained stagnant.** Traffic was high-volume but low-quality, resulting in ROAS staying below profit thresholds.
Strategic Roadmap
Full Infrastructure Audit
Deep-dive analysis of existing campaigns and tracking fidelity.
Job-Role Segmentation
Targeting specific personas: Engineers, Safety Managers, and Facility Leads.
High-Intent Restructuring
Aligning LinkedIn & Google Search around commercial-intent keywords.
Attribution Overhaul
Implemented advanced conversion tracking to measure true ROI.
Performance Metrics (6 Months)
$2.80 return for every $1 spent
Cost per lead significantly optimized
Higher intent contact submissions
Outcome:
GVI Flow went from inconsistent paid performance to **scalable, cost-efficient campaigns** — enabling ongoing investment in growth channels with measurable ROI.