Case Study · Roofing Industry · 2024
Apex Roofing
Powerhouse
From invisible to unstoppable — a complete digital growth story in 180 days.
150%
Lead Increase
88%
Booking Rate
#1
Google Maps
3×
Revenue Growth
180
Days to Results
Powered By
Google Maps
Google LSA
Review Automation
PageSpeed
GeoTargeting
Analytics
City Pages
Social Ads
Our Approach
5-Step Growth System
01
Audit
Deep visibility scan
02
Maps
Geo-optimize profile
03
Build
Speed-first website
04
Ads
LSA + paid launch
05
Scale
Automate & grow
01
Phase One
Local Map Dominance
Geotagged project updates + automated review systems = #1 on Google Maps.
Before
No Map Presence
Invisible listing, 12 reviews
After
#1 Map Listing
147 reviews, 4.9 ★ average
12→147
Reviews
Generated
Generated
4.9★
Average
Rating
Rating
340%
Profile
Views ↑
Views ↑
#1
Local
Pack Rank
Pack Rank
📍 Keyword Ranking Improvements
02
Phase Two
High-Conversion Website
Rebuilt mobile-first with city-specific landing pages to capture high-intent searches.
Old
Static Brochure Site
8s load time, 22/100 speed score
New
Lead-Engine Site
0.9s load, 97/100 speed score
97/100
PageSpeed
Score
Score
18
City
Pages Built
Pages Built
3.2×
Conversion
Rate Lift
Rate Lift
−72%
Bounce
Rate Drop
Rate Drop
⚡
Sub-1s Load Time
Image compression, lazy loading & CDN deployment.
📍
18 City Pages
Each page targets high-intent local searches for that suburb.
📞
Click-to-Call CTAs
Persistent call buttons drive instant phone lead capture.
📱
Mobile-First Design
73% of visitors come from mobile — we built for them first.
03
Phase Three
Social Proof & Paid Ads
Google Local Service Ads + Free Inspection lead magnet driving immediate volume.
Sparse
No Active Campaigns
0 reviews, $0 ad spend ROI
Active
Live Multi-Channel Campaigns
4.8× ROAS, 92 leads in month 1
4.8×
Return on
Ad Spend
Ad Spend
$18
Cost per
Lead
Lead
92
Leads in
Month 1
Month 1
63%
Free Inspect
Conversion
Conversion
04
Phase Four
Review & Follow-Up Automation
Every job triggers an automated review request + follow-up sequence — on autopilot.
Day 0 — Job Complete
Automated SMS Sent
Review request fired instantly after job close.
Day 3
Email Follow-Up
If no review left, a reminder email goes out.
Day 7
Referral Prompt
Ask happy customers to refer neighbours.
Day 30
Seasonal Re-Engagement
Maintenance reminder + upsell offer sent automatically.
78%
Review
Response Rate
Response Rate
135
Reviews
in 90 Days
in 90 Days
22%
Jobs from
Referrals
Referrals
05
Phase Five
Content & Authority Building
Blog posts, project showcases, and video content to cement Apex as the local authority.
📝
SEO Blog Posts
12 long-form articles targeting local roof repair queries each month.
🎥
Project Reel Videos
Before/after drone footage used across YouTube, Instagram & GBP.
🏆
Award Badges
Google Guaranteed + BBB accreditation displayed prominently.
📰
Press Mentions
Local news features for storm response work build trust signals.
The Outcome
180-Day Results
150%
Lead Growth
From 40 to 100+ qualified leads per month.
88%
Booking Rate
Qualified leads convert at near-record pace.
#1
Map Ranking
Dominates local pack across Houston metro.
Loomclouds took us from barely showing up online to the top of Google in under six months. Our phone doesn’t stop ringing. Best investment we’ve made for Apex.
🚀 Free Strategy Call
Ready for
Results Like These?
Let’s build your growth system — no fluff, just results.
CALL NOW — IT’S FREE
+1 (917) 619-7901
📍 Houston, Texas · Loomclouds.com