Case Study
McRichard Designer Brands
The Challenge
Stagnant ROAS
Profitability plateaued, preventing scalable growth.
Diminishing Returns
Budget increases failed to yield proportional revenue.
Unstable Structure
Frequent manual launches disrupted algorithm learning.
Our Strategic Approach
Campaign Simplification
Reduced redundancy to allow Meta’s algorithm to fully optimize top performers instead of constant restarts.
Smarter Audience Segmentation
Deployed surgical targeting to capture high-intent users:
- 7-Day Add-to-Cart Retargeting
- High-Value Purchase Lookalikes
Creative & Value Focus
Tailored messaging highlighting **Authenticity, Free Worldwide Shipping,** and **Sustainability** to align with luxury buyer values.
Dynamic Budget Allocation
Shifted capital toward winning ad sets while aggressively cutting underperformers to eliminate waste.
The Results
Enhanced retargeting boosted overall conversion rates.
Creative sequencing maintained interest throughout the journey.
Spending focused exclusively on high-intent customer segments.